Robby Romero

CITY AZ magazine
MUSIC

by Michelle Savoy

I WANT TO TOUCH PEOPLE BEYOND GENDER, BEYOND COLOR, BEYOND BOUNDARIES.

If life is a school, then musician, songwriter, entrepreneur, activist, and director Robby Romero went for his doctorate at an early age. Spending his childhood traveling with his mother, actress/writer Rita Rogers, between Los Angeles and Taos, New Mexico, where he lived on Dennis Hopper’s ranch, Romero was surrounded by some of the most ingenious artistic minds of the time.
All this immeasurable experience, coupled with an apprenticeship of sorts with Native American activist Dennis Banks in the 80’s, could only lead to one road: Robby Romero was destined to become America’s answer to Sting. So it is really no surprise that Sting and his wife Trudy asked him to perform at the recent Rainforest Awareness Week fundraiser in New York.
Why wouldn’t they want him? Not only is he a successful musician, an award-winning filmmaker, the creator of several groundbreaking PSAs for MTV’s “Free Your Mind” Campaign as well as a Special U.N. Ambassador of Youth for the Environment, but he’s also an organizer for the Save America’s Forests campaign.
Romero’s recent film project about this important issue, Hidden Medicine, produced by Roland Joffé and Horst Rechelbacher of Aveda, was a standout at Sundance. And portions of the profits from the film’s soundtrack, scored by Romero himself and performed by his “alter-native” band Red Thunder, are being donated to the Native Children’s Survival Awareness Campaign to protect the four percent of American forests that remain.
But Romero’s roots work doesn’t end there. He is currently developing Indigenous, a line of lifestyle products for Aveda that contains ingredients from North America, as well as partnering his Thunderdancer line of organic and wildcrafted native herbal products with Intelligent Nutrients. Two documentary films are in development. One, tentatively titled New Buffalo, promises to be a controversial examination of Indian gaming.
For more information about the Hidden Medicine Forest Campaign or to learn more about The Act to Save America’s Forests, log onto Red Thunder’s site, www.eaglethunder.com or www.saveamericasforests.org.

                    

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